Comprised of plentiful product imagery, informative copy, and interactive elements, this website will be a useful tool for end users looking for a seamless way to learn about and purchase essential oils.

Having a passion for graphic design and essential oils, I created a brand where I can combine my love for both. Beautellus, stemming from the marriage of the words "beautiful" and 'tellus' (Latin for "Earth), is a line of essential oils, ranging from plant and floral-based oils to citrus and woodsy oils. This line is comprised of natural, 100% pure essential oils that are great for varying every day uses.

The 'u' is emphasized in the logo since this brand is all about "you", the consumer. Each oil is named with uplifting, encouraging, and even funny phrases that are coupled with the type of oil in that vial. The naming system is specifically targeted at the consumer, emphasizing a healthy lifestyle, making them feel more connected with the brand.

Station at Willow Grove, a property owned by the real estate developer J.G. Petrucci, will be a mixed-use, luxurious apartment community in close proximity to the Willow Grove train station.

This was one of many concepts created for the client, and while the steampunk elements and overall elegant aesthetic complement the concept of the community, the client went with one of our more simplistic logo concepts.

The lettering was initially created on a Wacom tablet and later refined utilizing the pen tool in Illustrator.

Designed at Peer Pressure Creative.

www.peerpressurecreative.com

Have you ever wondered what lies beyond the door at our agency? This infographic will walk you through a day-in-the-life-at Peer Pressure Creative. With our brand colors, fonts, and humorous taglines in tangent with each vector illustration, you can envision what we're all about!

Designed at Peer Pressure Creative

www.peerpressurecreative.com

Most people have loose change lying around somewhere, but instead of spending those coins on a 99 cent fast food sandwich, why not donate it to a good cause? “WaterisLife” is a nonprofit organization that brings clean water and sanitation solutions to those in need. Their fundraising program, “Change iT”, allows people to donate their loose change, bringing clean water and sanitation solutions to billions of people in need. The prominence of contrast in the imagery – being the bright green straw against the rest of the composition -- allows the audience to interpret the concept quickly and efficiently, understanding that even the smallest donation can make a difference. 

Most parents know how hard it is to get their children to brush their teeth, but what if understanding the importance of dental hygiene was portrayed in a simple, illustrative style with humorous phrases? Discovery Fit & Health promotes many healthy lifestyle choices, and for parents, it’s imperative they teach their kids the significance of having a healthy mouth. The simplistic, adorable illustrations are the focus of these advertisements, drawing in the parents, and their children. The clever headlines juxtapose a certain quality of that animal with great dental hygiene.

Remember the game of Operation from your childhood where you had to remove all the ailments from the patient’s body without setting off the buzzer? Well, take a graphic designer from Red Tettemer O’Connell & Partners and juxtapose their cowboy identity with the ailments that need to be removed. He would like to have these items removed so he can learn how to persist on the Wild Wild 24th floor. Through the flat vector illustrations, pops of bright color, and bold, textured typography, the ambiance of Red Tettemer is carried throughout the entire piece.

Firefly Music Festival is known for live music and camping out, but what about the audience? Isn’t the energy of every crowd the spark that fuels the ambiance of the entire venue? In this transit campaign, the concept of each advertisement is recognizing the vivaciousness and brilliance of each person attending the festival. The headlines compare the crowd’s energy with lighting terminology, stating every feeling each person radiates cannot be measured. The winged light bulb imagery represents those who exude the utmost energy during the duration of the festival.

As America’s first national beer brand, Budweiser is one of the most recognizable brewing purveyors. Budweiser is also notorious for promoting responsible drinking in not only their commercial advertisements, but also in print. In this corporate advertising campaign, the concept of BYOB – “Be Your Own ______ (Bestie, Bro, Bodyguard, and Boss)” – is endorsed in hope that the audience will always remember to heed to their conscience before they make a drunken mistake. Depicting people in real-life situations, the imagery in each advertisement represents a different instance in which clouded judgment is about to ensue, but their reflections, exemplifying their good conscience, are attempting to prevent potential dangers. 

“Ellie’s Fabrics” is a conceptual company that sells only the finest-quality textiles imported from India. Being a new business, “Ellie’s Fabrics” was in dire need of a logo and branding. The logo, being a vibrantly intricate elephant, represents one of the holiest and most worshiped animals in India. Gold, as the most dominant color in the logo, is carried throughout the stationery to create a cohesive brand for the company. The other vibrant colors embody the saturated fabrics and culture India is known for.

Being the era of rock and roll music, the 1960s were not only a time of free love, peace, and unity, but also women showing their empowerment in the music industry. With icons such as Janis Joplin and Stevie Nicks, women were breaking the cliche mold of rock and roll. “Molten” is a women’s fragrance that embodies the essence of the 60s, encouraging women to be someone extraordinary. Made from a lava lamp, not only does it resemble the psychedelic ambiance of the era, but it also creates a unique shape for the bottle itself. 

It is usually very common to see chocolate products on shelves, but chocolate groomcare for men, maybe not so much. “Masq” is a line of chocolate-based masculine grooming products with a vintage twist. The packaging’s rustic appearance, angular and simplistic graphics, and heavy slab serif type treatment makes “Masq” a decadent, yet gallant groomcare line. In addition, the wood texture creates cohesion in the design, assuring prominence when sitting on shelves.