"Beautellus" Print And Digital Branding

Having a passion for graphic design and essential oils, I created a brand where I can combine my love for both. Beautellus, stemming from the marriage of the words "beautiful" and 'tellus' (Latin for "Earth), is a line of essential oils, ranging from plant and floral-based oils to citrus and woodsy oils. This line is comprised of natural, 100% pure essential oils that are great for varying every day uses.

The 'u' is emphasized in the logo since this brand is all about "you", the consumer. Each oil is named with uplifting, encouraging, and even funny phrases that are coupled with the type of oil in that vial. The naming system is specifically targeted at the consumer, emphasizing a healthy lifestyle, making them feel more connected with the brand.