Natural Fix Social Campaign
Background
Natural Fix demystifies the strengths and weaknesses of natural hair brands and products, while catering to your specific hair needs and goals. Based on customers’ needs, they’re paired with a concierge, or as we call them, “Fixers.”
These are professional stylists or haircare professionals who specialize in natural hair care and work with customers through their channels of their choosing to find recommendations of products, which is entirely dedicated to minority-owned brands, to meet their needs. Natural Fix offers customers a marketplace, experts, reviews and more in a one-stop shop online destination.
Campaign Strategy
Natural Fix’s strategy to launch our “Fixers” social campaign is to leverage the month of March as a groundswell of building support through Teaser Tuesday and Fixer Friday to introduce our Fixers. These will include a variety of formats such as infographic videos, live videos, and Instagram stories.
Before even launching the Natural Fix marketplace, we want our customers to already have a familiarity with our Fixers to the point where they feel like close companions.
TEASER TUESDAY: FACEBOOK AND INSTAGRAM STORY
Teaser Tuesday is the “tee-up” to introducing a new Fixer each Friday in March. This portion of the campaign will be housed on Facebook and posted as an Instagram Story.
Because we’re trying to generate awareness around the personalized Fixers, having a preview of what to expect from this campaign before launching a new Fixer each Friday will increase visibility and set expectations for our viewers.
TEASER TUESDAY: FACEBOOK AD
TEASER TUESDAY: INSTAGRAM STORY
FIXER FRIDAY: FACEBOOK AND YOUTUBE VIDEOS
Fixer Friday will be the introduction day for a new Fixer each week in March. Through the awareness generated by Teaser Tuesday posts, we hope to create even more engagement for the Fixer Friday posts.
Having this Fixer Friday campaign will position Natural Fix as an authority on natural hair care within the industry and position our fixers as brand peers to our consumers. Before even launching our marketplace, we want our customers to already have a familiarity with our Fixers to the point where they feel like close companions.
FEATURE FRIDAY: FACEBOOK AD/VIDEO
FEATURE FRIDAY: YOUTUBE VIDEO
FIXER FRIDAY: INSTAGRAM POST
