Munroe Quarterly Emails
Each quarter and prior to major holidays, The Munroe Agency delivers highly-visual, animated emails to their external audience. While each email has a slightly different visual approach, our brand font, signature red HEX, and logo are always in use.
Collaborating closely with copywriters, developers, and our CEO, I begin by concepting the overall idea, presenting multiple ideas in a high-level deck. Once a concept is chosen, I then start designing the static email layouts in Sketch and begin storyboarding the animations, working alongside a copywriter to further refine the subject line, headline and body copy in layout. Once approved, I execute the animations in After Effects, ensuring that the final deliverable is a simple yet effective, email-optimized GIF that aligns with our brand's messaging and design standards.